As a marketing tool, GoogleAdWords or Google Ads is deemed the king of paid search or pay-per-click industry. A PPC company expert will tell how ads are displayed on the basis of searcher’s keywords and the payout is optional only when the Ad is clicked by a searcher.
Writing on Google Adwords tips, Neil Patel, a famous digital marketing evangelist, notes that Google Adwords advertisers have been making huge returns with tiny investments. There is an average $2 return from every $1 spent.
Billed as the fastest method to push sales on a website, Google Ads are rich in high intent and drive clicks massively to trigger sales. But this needs the right PPC strategy.
Advertisers seeking to invest in Google PPC are aware of Google AdWords tips and tricks. But a detailed awareness can help advertisers to manage the budget. A perception prevails that PPC budgets are skyrocketing.
Google AdWords can work cost-effectively if managed well. Else it can bleed small business owners. Here we are offering some easy to implement Google AdWords tips that will guide any campaign and can make considerable cost savings.
How To Cut PPC Costs?
In PPC, living within a fixed budget and getting maximum returns is a challenge. One way to keep costs under control is to stay away from overbidding.
In determining the right keywords, bank on analytics to see which keywords have the highest conversion rate. Analyze their value in terms of order size. If the keyword is high cost, refrain from bidding just as living beyond means will be destructive.
Rather shift the focus to quality score. This can get a cost-saving of as much as 400 percent over the competitors. There will be an attraction to use many of the beautiful features of AdWords including the option to appear in searches at optimal times and mobile devices.
Any casual approach will cost dearly as paying a huge amount for prime placement will be the risk. Use the stacking feature selectively. Sometimes, paying double the amount for one criterion will be like paying 10 times to the click’s worth. Certainly, it is a drain and not again.
Another wiser way to slash costs will be to set bids manually basing on the ROI calculus in hand for selected keywords and not taking the automated mode not backed by any deep data on RoI.
Keep Campaigns & Ad Groups Simple
One of the significant AdWords tips is to keep a PPC campaign that is smart and simple. It is a wrong perception that multiple campaigns carrying hundreds of ad groups and thousands of keywords are required in a promotional campaign.
The simple formula to start PPC campaigns is taking the sitemap as a unit. If a topic or product is worth an independent page on a site then it is equally good for campaigns as well.
PPC Tips & Techniques For Campaign Optimization
Any PPC campaign manager handling Google Adwords will ideate that PPC is effective as the right PPC techniques will be boosting sales and conversions. The success rate of PPC advertising can increase if proven google AdWords techniques are followed.
1. Set a Goal
A well-defined goal is the soul of any campaign, and it must be measurable. This makes optimizing of a PPC campaign very easy.
The roadmap on PPC advertising must align with measurable goals in making campaign objectives to a time frame.
2. Keyword Research
Invest more time for effective Keyword development, especially core keywords, at the planning stage of the campaign. Also, keep refining the keyword list for relevant, long-tail and low-cost keywords.
Weeding out high cost, underperforming keywords is also part of the keyword planning program.
3. Focus on High-Performing Keywords
Asking for special attention Keywords is one of the important Google ads tips and is a critical area in deciding the successful outcome of PPC campaigns.
Periodic review of keyword’s performance and identify the dullard keywords as a vital part of the monitoring exercise. Top-performing keywords bring more business and will warrant a higher focus. A quality score is a serious indicator of good keywords. By checking quality score across all keywords we can find the top performers.
A weekly review will help in getting updates on performance and chopping of keywords that do not deliver.
There are cases when keywords get a lot of impressions but no clicks happen. That is an indication of keywords’ low relevance. The remedy is in ensuring that keywords are effective so that as soon as user searches related to the keyword the ad is visible.
4. Choose the Best Platform
In charting out a comprehensive PPC strategy, deciding on the best PPC platform makes sense. There are Google, Yahoo, Bing, and Facebook to choose from.
5. Develop Best Targeting Strategy
One major component of Google AdWords strategy is devising methods to target the relevant audience at specific geographic locations and optimizing campaigns to suit device types, wireless networks, and operating systems.
Geographic targeting gives the advantage of making ads appear in chosen locations. It may be specific countries, cities, areas, or a particular area around a location.
Geo-targeting gives a sharp focus to the ad campaign towards locations where In charting are concentrated by avoiding sparse platform makes.
7. Device Targeting
Device targeting is important as most users use mobile devices to access the web. It is best for reaching the ideal customers and customizing ads for different mobile devices will be the right way to go. This can target all people online on mobile devices even if operating systems are different.
8. Write Effective Ad Text
Success or failure of an ad campaign has much to do with Ad text. This is a crucial piece of marketing communication used in promoting a product or service on search engines. Ad words will have at least one core keyword, some promotional information plus a call to action.
The quality score of an ad depends on many factors in which ad text has a major role. It must be unique and appeal to the customer. Information on discounts with a strong call to action can compel searchers to click on the ads put out.
9. Use Ad Extensions
In PPC advertising, Ad extension provides immense benefits. Extensions enhance ads with additional information including address, phone number, store rating, or webpage links.
High CTR follows an extension word because they sound more relevant to the user and improves the quality score.
Google AdWord’s ideas also value ad extensions. In choosing between two ads having the same bid value and quality, Google offers a higher position to the one with an extension.
10. Use Negative Keywords
Use negative keywords used to eliminate dud clicks happening via untargeted impressions. Unwanted impressions and clicks come from accidental matches of unintended keywords making PPC ads show up. That leads to clicks causing low ad rank dipping the CTR.
11. Use Ad Scheduling
By playing ads at the most effective times of the day and on specific days of the week, there is a big advantage of managing the ad budgets. For example, make some ads show only during store hours so that searchers can come or call the store and seek more information.
The option to restrict the display of ads at non-business hours ensures that customers are getting an A+ experience.
12. Do Consistent Tracking
Google AdWords setup is easy. So are tracking codes to monitor the campaign. One of the important Google AdWords tips includes monitoring campaigns for any course correction. Monitoring conversions can ensure whether the campaign’s ad groups, keywords, and ads are delivering leads and at what cost.